# Denovo — Full Reference > Turn your idea into a real business in 8 minutes. Denovo is an AI cofounder platform that transforms a raw business idea into a complete startup kit — business plan, pitch deck, financial model, branding kit, promotional video, and a full-stack MVP web application — all from a single conversation. Built for aspiring founders, side hustlers, and career-transition entrepreneurs, especially non-technical builders who want to validate an idea and launch quickly. Website: https://www.denovo.dev --- ## Company Overview Denovo Operating AI LLC was founded in 2024 and is headquartered in New York, NY. The platform has been used by 2,500+ founders to build 3,000+ startups. Denovo was selected as a strategic partner to the Global GreenChem Accelerator, a flagship initiative of the United Nations Industrial Development Organization (UNIDO) executed by Yale University. ### Leadership **Saverio Pulizzi** — Co-Founder & CEO 15 years of experience in Software and AI. Former Meta Data Scientist and Italian Government AI Expert. 2X Founder. Education: MEng Computer Engineering (Dublin City University), MSc International Management (Bocconi), MSc International Business (Fudan), BSc Management (Bocconi). --- ## How It Works Denovo takes founders through three phases: ### Phase 1: Ideate & Evaluate Brainstorm with the platform to refine your idea. Denovo evaluates market viability, competition, and financial potential — allowing you to validate or pivot before committing significant time or resources. ### Phase 2: Build The platform automatically generates a business plan, pitch deck, financial model, brand identity, promotional assets, and a functional web application. All components are interconnected into a cohesive startup kit that lives inside a Studio. ### Phase 3: Operate Set goals and allocate budgets while Denovo executes across marketing, outreach, and workflows. With 1,000+ integrations — Slack, Gmail, GitHub, Instagram, Reddit, LinkedIn, Shopify, Stripe, HubSpot, Notion, and many more — the platform handles operations end-to-end. --- ## What Gets Generated Each startup kit includes: 1. **Business Plan**: Complete, investor-ready business plan tailored to the idea, including market analysis, competitive landscape, revenue model, and growth strategy. 2. **Pitch Deck**: Professional presentation slides designed for investors, partners, or banks. 3. **Financial Model**: Revenue projections, cost structure, break-even analysis, and financial forecasts. 4. **Branding Kit**: Logo, color palette, typography, brand guidelines, and visual identity. 5. **Promotional Video**: AI-generated promo video for marketing and social media. 6. **MVP Web Application**: A functional, deployable web application that can start collecting customers and validating demand. --- ## Pricing ### Free Plan ($0/month) - First startup build free - AI idea evaluation & Dream Score - Business plan & pitch deck - Branding kit & logo ### Pro Plan ($25/month) - Everything in Free - Unlimited startup builds - MVP web app generation - Promo video & financial model - Autonomous GTM execution - 1,000+ integrations - 100 credits per month - Priority support - Cancel anytime ### Enterprise Plan ($2,500/month) - Everything in Pro - 10,000 team credits per month (120,000/year) - Unified dashboard for cohorts - Multiple seats & team management - Dedicated support & onboarding - Designed for venture studios & accelerators ### Additional Credits One-time credit purchases available (never expire): - 10-24 credits: $0.80/credit - 25-49 credits: 10% discount - 50-99 credits: 20% discount - 100-199 credits: 25% discount - 200+ credits: 30% discount --- ## Frequently Asked Questions **What is Denovo?** Denovo is an AI cofounder platform that turns a raw business idea into a complete startup kit in approximately 10 minutes. It generates a business plan, pitch deck, financial model, branding kit, promotional video, and a full-stack MVP web application — all from a single conversation. **Who is Denovo for?** Denovo is built for aspiring founders, side hustlers, and career-transition entrepreneurs — especially non-technical builders who want to validate an idea and launch quickly without spending months drafting assets or coordinating vendors. **How much does Denovo cost?** The first build is free. After that, plans start at $25 per month. Additional packages are available to support autonomous operations, including marketing, outreach, and ongoing business management. **What integrations does Denovo support?** Denovo integrates with more than 1,000 SaaS applications including Slack, Gmail, GitHub, Instagram, Reddit, LinkedIn, Shopify, Stripe, HubSpot, Notion, and many more — enabling end-to-end business operations from a single platform. **Can I use Denovo without a technical background?** Absolutely. Denovo is specifically designed so you don't need any coding, design, or business experience. Describe your idea in plain language and the AI handles everything from market research to a live web application. **What makes Denovo different from other startup tools?** Unlike fragmented point solutions, Denovo is an all-in-one AI cofounder. It creates a cohesive, interconnected startup kit — not just isolated documents. Everything from your pitch deck to your MVP shares the same data, brand, and strategy, and the agentic chat keeps refining and executing alongside you. **How do I turn my idea into a real business?** With Denovo, you can turn your idea into a real business in 8 minutes. Simply describe your idea, and our AI creates a complete business plan, pitch deck, branding kit, and website. No coding or business experience needed. Your first build is on us. **How do I start a business with no experience?** Denovo makes it easy to start a business with no experience. Our AI guides you through the process — just describe your idea and we create your business plan, pitch deck, branding, and landing page. No MBA or coding skills required. --- ## Press Coverage - GlobeNewswire: "Denovo Unveils AI Launchpad to Democratize Entrepreneurship" (March 18, 2026) https://www.globenewswire.com/news-release/2026/03/18/3258568/0/en/Denovo-Unveils-AI-Launchpad-to-Democratize-Entrepreneurship.html - Yahoo Finance: "Denovo Unveils AI Launchpad to Democratize Entrepreneurship" (March 18, 2026) - StreetInsider: "Denovo Unveils AI Launchpad to Democratize Entrepreneurship" (March 18, 2026) - Business Insider: "Denovo Unveils AI Launchpad to Democratize Entrepreneurship" (March 18, 2026) --- ## Testimonial "What stood out to me most is how fast and accessible Denovo is. You don't need to come from a tech or startup background. It took me 30 minutes to get my startup project launch-ready. It really lowers the barriers to building a business and gives users a more structured way to validate and build their ideas on a single platform." — Lorenzo Graziani, Financial Analyst, building in the beauty industry --- ## Traction - 2,500+ founders on the platform - 3,000+ startups built - 1,000+ SaaS integrations - ~10 minutes from idea to launch-ready startup - Product Hunt: Top Post of the Day --- ## Contact & Social - Website: https://www.denovo.dev - Email: hello@denovo.dev - Press inquiries: press@denovo.dev - Twitter/X: https://twitter.com/denovoai - LinkedIn: https://www.linkedin.com/company/denovoai - Affiliate program: https://www.denovo.dev/affiliate