Clinically-Backed Prenatal Postpartum Fitness Platform

This is a genuinely underserved niche with strong macro tailwinds — rising maternal health awareness, postpartum care policy expansion, and telehealth reimbursement parity. The clinical angle (OB-GYN oversight, pelvic floor rehab, diastasis recti) creates meaningful differentiation from generic fitness apps like Peloton or Apple Fitness+, but you'll face growing competition from well-funded femtech players like Ovia, MUTU System, and Every Mother who are already carving out similar territory. Your B2B/insurance reimbursement angle is the real unlock — if you can execute it.