Strategy & Growth
Product-Market Fit
The degree to which a product satisfies strong market demand.
Full Definition
Product-market fit (PMF) is the degree to which a product satisfies a strong market demand. It's often described as the moment when customers are actively seeking out your product, retention is high, and word-of-mouth drives growth. Marc Andreessen defined it as 'being in a good market with a product that can satisfy that market.' PMF is typically measured through retention rates, NPS scores, and organic growth.
Examples
- 1Slack achieved PMF when teams refused to stop using it even when asked
- 2The Sean Ellis test: 40%+ of users would be 'very disappointed' without your product
Try it with Denovo
Use our AI-powered tools to apply product-market fit concepts to your startup idea.
Validate product-market fit