Strategy & GrowthAlso known as: Minimum Lovable Product, MLP, Prototype

MVP

Minimum Viable Product - the simplest version of a product that can be released to early customers.

Full Definition

MVP (Minimum Viable Product) is a development strategy where a new product is created with just enough features to satisfy early adopters and gather feedback for future development. The goal is to test core business hypotheses with minimal resources, learn from real user behavior, and iterate quickly. MVPs help startups avoid building features nobody wants and reduce time-to-market.

Examples

  • 1Dropbox's MVP was a simple video demonstrating the product concept
  • 2Airbnb started as a basic website with photos of the founders' apartment

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