SOM

SOM (Serviceable Obtainable Market) is the portion of SAM that you can realistically capture given your resources, competition, and go-to-market strategy. It's the most practical market size metric and what investors often focus on for near-term projections. SOM typically represents 1-5% of SAM for early-stage startups.

• 1With a $1.5B SAM and 2% realistic capture, SOM is $30M
• 2First-year SOM projections should be conservative and achievable